About us

A couple of years ago, in 2009 to be exact, a company was created. It had an idea, an idea to bring a Bohemia style of fashion to women, but with a modern affordable twist. And so it was, Charming was born.

Now, 2 years down the line, Charming strives every day to bring you a chic bohemian style, with a modern contemporary flair for the young fashion conscious woman of today, and tomorrow. Starting in London and appearing at the prestigious Pure Fashion Industry Shows, we are now starting to branch out in Europe and globally.

This new way of presenting fashion takes in dresses & skirts to jackets & coats to the next level, and the fashion world has sat up and taken notice. And it doesnt stop there.

Articles in Glamour, Cosmopolitan, and Grazia Magazines (to name just a few), have shown our intent and purpose. As recently as March, our designs were seen in The Sun Newspapers 'Sun Woman' Article, and with celebrity backing, wearing our designs, we are firmly on our way to achieving our goals.